CKOV move to FM

http://www.crtc.gc.ca/archive/eng/Hearings/2006/n2006-13.htm#15

CKOV FM Music
If the transformation from the AM band to the FM band were to be approved, CKOV would definitely have to be more musically attuned, however we would maintain our strong community presence and coverage of events, including our award winning news. Currently there is very little music played on the radio station with the exception of 3:00 a.m. to 6:00 a.m. daily. This is due to the station’s current News/Talk/Information format. Moving to the FM dial would allow us to reach a new audience with a format that is not being served in the marketplace by the current FM incumbents. Not one of the competing stations is currently serving music for the community with a Soft Vocals format.

Given the opportunity to move to the FM band, CKOV would take a healthy dose of our award winning news and information programming and compliment it with music to super serve the mature adult demo of 35 to 64. CKOV’s music will be of the Soft Vocal variety with timeless classics from the 60s, 70s and 80s, along with current artists that compliment the nature of the format. The station would operate as a Group Two licence with the music we propose being predominantly Category 21 (pop, rock and dance) with a mix of Category 24 (easy listening, adult standards/middle of the road). There is not a station presently in the Kelowna market specializing in this type of format featuring a heavy presence of community information and solid news coverage along with a blend of older, softer music.

The station commits to a minimum level of 35% Canadian content.

CKOV will continue to be a distinct voice in the marketplace in both how we assemble and deliver our news and information to the music we will offer for the mature listener aged 35 to 64. Given our older target demo, we want to insure that the music is very familiar. To that end, we would emphasize five music genres:

Soft Vocal 80s – by performers like Phil Collins, Eric Clapton, Rod Stewart, Elton John, Sade,
Lionel Ritchie
Soft Vocal 70s – Carole King, John Denver, Bread, Barbra Streisand, Jim Croce, The Eagles
Soft Vocal 60s – Simon & Garfunkel, Judy Collins, Neil Diamond, 5th Dimension, Stevie Wonder

Soft Vocal Pop Adult – Celine Dion, Marc Anthony, Savage Garden and Gloria Estefan,
Jann Arden, Sarah McLaughlin
Soft Vocal Adult Standards – Carpenters, Engelbert Humperdinck, Frank Sinatra, Barry
Manilow, Tom Jones, Gordon Lightfoot

Many other Canadian artists represented on CKOV would include Bryan Adams, Barenaked Ladies, Shania Twain, Nelly Furtado, Chantel Kreviasuk, Burton Cummings, Blue Rodeo, Anne Murray, Paul Anka, David Foster, Five Bells, as well as new and emerging Canadian artists that fit our format.

The genres and artists mentioned above would represent the "essence" of what CKOV-FM’s music mix would be all about. We want to insure that our music has a strong 35-64 mainstream Adult appeal…CKOV-FM "Soft Vocal Favourites from Yesterday and Today!"